Retailer John Lewis has released its second Christmas advert of the year, depicting a Dalmatian puppy being fed into an industrial strength blender to the sound of Mariah Carey’s ‘All I want for Christmas is you’. The advert follows the launch of the first John Lewis advert last month, featuring a dog on a trampoline, which some viewers labelled ‘nauseatingly uplifting’. John Lewis Chief Executive Steven Overpriced admitted the first advert has been ‘controversial and offensive’ to some viewers, and claimed that the second blender based advert is ‘more in keeping with the character of 2016’.
The new advert has been warmly received by viewers. Ben Sterling, an IT worker from Lambeth, told The Pigeon that the advert was ‘terrific’ and ‘very reflective of a year which saw Trump’s election and death of David Bowie’. Gary Johnson, from Manchester, agreed describing the advert as ‘a breath of fresh air’ and ‘strangely arousing’.
Concerns have been raised about the message that blending a puppy on video makes about animal welfare. When contacted by The Pigeon a spokesman from the RSPCA admitted the video ‘might technically be illegal’ but concluded that ‘it’s so fucking good we’re not going to complain’.